Living with Diabetes email template
July 2009
Brief:
The Research Partnership required a template to promote a new report focused on diabetes patients attitude and treatment needs
Objectives:
- To create a promotional piece that was designed to incite interest from the moment it gets the clients attention
- Record and report on click throughs and opens, for sales lead generation purposes
Outcomes:
The email was part of a wider marketing effort that revolved around electronic media and the campaign ended with a good proportion of sales. The email was instrumental in building awareness of this product and creating a foundation for future 'Living with' series reports. |